PURPOSE // 

I'm came to Canada as Russian immigrant in the 80's. My parents wanted me to have a life I never had. My entire life, I've been looking for connection, community, culture & health. I think my passions, work and creativity all centre around the wish to create unity through the highest values & skills. 

 

WORK // 

I've done a lot of things from a running record store, selling guitars, technology start-ups, coaching people, owning a gym & various social projects. Ultimately these all things are connected by creativity. 

ighlights... 

  • UNIITY / Founder this is the new company that I've started bring more community & culture in to the world through mindfulness, creativity, strength & connection. 
  • Woodfield Group / Managing Director in 2017 I'll be helping to create a world class & truly unique retreat centre just north of Toronto. 
  • lululemon / Ambassador creating programming, leading classes, public speaking, events & creating media content.
  • Off The Grid / Co-Founder creating experiences & retreats for the urban running community. 
  • Academy Of Lions / Co-Founder one of the most well-known & loved fitness communities in the world. 
  • This Shirt Built A School / Founder a social brand that started as my Xmas project one long night and went on to fund the construction of 20 schools in Kenya.
  • League Inc / Director of Strategic Growth worked on rock star start-up team that helped build a platform that is changing the health & wellness space. 

 

PARTNERSHIPS // 

I'm very proud of the relationships built over the last few years. Worked on some cool stuff with great people, brands, organizations & teams.

  • lululemon
  • Nike
  • Roots
  • Virgin
  • TD Bank
  • BrainStation 
  • New Balance 
  • ING / Tangerine
  • Toronto District School Board
  • Toronto Police Services
  •  Free The Children
  • Michael Pinball Clemons Foundation 
  • Eva's Phoenix 

 

WHAT'S THE BEST ADVICE YOU'VE EVER RECEIVED?

Simple rules from a football coach...

1. Always protect the team

2. No complaining

3. Show-up early

 

MY BIGGEST INSPIRATION IS

Me from 10 years ago. I feel that I've made a lot of mistakes and have been able to learn from them. My other biggest inspiration is me 10 years from today (I need to keep up with him)

 

IF I COULD GO FOR COFFEE WITH ANYONE IN THE WORLD, IT WOULD BE

Bob Dylan. He changed the world and he did it by being a shapeshifter, artist, covert businessman, sinner & saint. Whenever I lose track of who I am I listen to his music. 

 

A LITTLE KNOWN FACT ABOUT ME

I can eat more ice cream than anyone you know.